December 2023
Read our featured profile in the December issue of Business Management Review
November 2023
Some brands are tapping into consumers' yearning for the past with retro repeats in their marketing. Read more…
How today’s ‘Millennial Couples’ are finding the keys to everlasting love
Johanna Faigelman, Founding Partner and CEO of HumanBranding, was invited to chat with Now Ottawa’s (CTV Ottawa and Bell Media Canada) Kristy Cameron about a recent Toronto Star article on millennials and marriage, and we’re still talking about it.
Hear how Johanna put the company’s Applied Anthropology Thinking™ (AAT) to work, decoding what is a the root of the “millennial divorce mystery” why millennial couples are staying together longer than their parents.
Have a listen below:
July 2023
Like many western nations, Canada is getting older – and it’s a trend that’s going to continue. Read more…
March 2023
Enjoying in-person conferences never gets old! Especially when in the company of HumanBranding’s CEO, Johanna Faigelman as she adresses the crowd at this year’s AToMiCon. Read more…
November 2022
When Serena Williams announced this summer that her remarkable tennis career would end at the U.S. Open, she didn’t say she was retiring. Read more…
July 2022
CEO and founding partner of HumanBranding Johanna Faigelman is a globally recognized leader in humanistic insights. Read more…
April 2022
Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world? Read more…
Aug 2021
Global warming will create sudden, unpredictable and even counter-productive changes in consumer behaviour. Read more…
Aug 2021
The IPCC report made it clear that scorching heat waves and wildfires are here to stay. Are brands ready for the changes they will usher in? Read more…
June 2021
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts. Read more…
October 2020
Their world has shrunk, their education is disrupted, and young people are anxious right now—but positive change follows times of crisis, and the kids will be alright. Read more…
May 2020
COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time? Read more…
January 2020
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences. Read more…
November 2019
Why many in the segment are drinking less, and looking for new and interesting offerings when they do. Read more…
September 2019
Kids are hungry for all things related to their favourite charachters, and IP owners are serving it up by investing in food-and-drink brand extensions. Read more…
September 2019
How brands and retailers are tapping into the booming business of clean beauty products. Read more…
January 2019
Experts weigh in on how to target this growing group in 2019 and beyond. Read more…
January 2019
How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives. Read more…
December 2018
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices. Read more…
July 2018
People have been dating and breaking up for centuries – is an entire industry dedicated to heartbreak necessary? Read more…
January2018
Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility. Read more…
August 2017
Decoding sometimes-subconscious human behaviour can help hit the right target the right way. Read more…
July 2017
Managing editor of Strategy Jennifer Horn on fall TV's nostalgic wave. Read more…
July 2017
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots. Read more…
April 2017
Travel tips from a frequent flier. Read more…
April 2017
From Tim Hortons to "The Worst Hotel in the World," brands are responding to the times and fessing up to flaws. Read more…
March 2017
Humankind is being willingly overrun by a reboot pandemic. But why do we love a good remake and is it smart for business? Read more…
March 2017
Why brands are riding the wave of conscious consumption. Read more…
January 2017
From crickets to wine, here are just a few insights into what's hot for the year ahead. Read more…
June 2016
Getting a proper night's rest has become the cause du jour for mattress brands, wearables and dairy farmers. Read more…
June 2016
Some brands tackle pretentiousness with a different vision of everyone's favourite buzzword. Read more…
June 2016
How the 120-year-old brand managed to maintain its challenger status. Read more…
December 2015
From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead. Read more…
May 2015
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn. Read more…
November 2015
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed. Read more…
October 2014
An anthropological guide for brands getting into handcrafted messaging. Read more…
October 2014
Brands are using more graphic content to break through, but have consumers had enough? Read more…
October 2014
Whatever it is, the way you tell your story online can make all the difference. Read more…
October 2014
Food and drink makers are turning to anthropology to capture Canadians’ heartstrings. Read more…
May 2014
Will quietly reflecting Canadians' values be enough to stave off growing competition and resonate with a changing demographic? Read more…
April 2014
Human Branding's Johanna Faigelman looks at why millennials are seeking comfort in "better times" of recent past. Read more…
February 2014
Anthropologist Johanna Faigelman says the elite are no longer born, they're made. Read more…
February 2014
How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up. Read more…