Our Mission

Human Branding’s mission is to help clients change human behavior. To do this, we apply the foundational academic discipline of Anthropology.

Human Branding’s Applied Anthropology Thinking™ approach puts humans at the center.



Foundational academic discipline on the scientific study of human behavior and culture



Applying expertise in business development, strategy and marketing communications

Our Applied Anthropology Thinking™ is grounded in the Encultured Brain

The Encultured Brain: The brain is not developed at birth – it is shaped by:
Hard-wired biology (Nature) & Culture (Nurture). Our projects are approached by taking into account that decisions are influenced by both innate hardwiring and the social context.

We conduct a broad range of insight studies around the world for our consumer and pharmaceutical clients, including but not limited to: