Our Mission

Human Branding’s mission is to help clients change human behavior. To do this, we apply the foundational academic discipline of Anthropology.


Human Branding’s Applied Anthropology Thinking™ approach puts humans at the center.

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ANTHROPOLOGY

Foundational academic discipline on the scientific study of human behavior and culture

 

APPLIED

Applying expertise in business development, strategy and marketing communications


Our Applied Anthropology Thinking™ is grounded in the Encultured Brain

The Encultured Brain: The brain is not developed at birth – it is shaped by:
Hard-wired biology (Nature) & Culture (Nurture). Our projects are approached by taking into account that decisions are influenced by both innate hardwiring and the social context.


We conduct a broad range of insight studies around the world for our consumer and pharmaceutical clients, including but not limited to: