Sarah McNab

Partner, CSO

Sarah McNab, Partner and CSO for HumanBranding has over two decades of strategic brand building and customer insight experience. She has worked internationally across the client, agency, and research arenas. With this unique combination of experience, Sarah provides powerful and enduring brand and customer strategies to leading companies across the globe. She has launched, repositioned, and built brands in a variety of markets, generating long term brand equity and sustainable business growth. With the human always at the center of her approach, Sarah provides powerful and enduring brand and consumer strategies to leading companies globally.

Susan Meisels

SVP, Strategy & Operations

Susan Meisels is SVP of Strategy and Operations at HumanBranding. Her innate curiosity about people and why they do the things they do, has led her to a highly rewarding and successful career in strategic marketing consulting, research, and client management. Using an Applied Anthropology Thinking (AAT)™ approach, she is truly able to dig beneath the surface and understand the person behind the ‘stakeholder,’ along with running countless strategic workshops for a wide variety of pharmaceutical and consumer clients to ensure insights are translated into action. Her ability to find these deeply rooted, motivating insights lead to more powerful brand, creative and communication strategies – unleashing a brand’s potency, building stronger equity, and ultimately driving share growth.

Sarah Rider

VP, Strategist

Sarah Rider, VP Strategist at HumanBranding, is an experienced strategist, ethnographer, and expert in humanistic insights. Sarah has developed her expertise across a broad range of industries, including Healthcare, Food & Beverage, Personal Care including Prestige Beauty, Technology, Financial Services, and Hospitality. Sarah brings significant global experience across all areas of brand strategy, including consumer insights, ethnography, ideation, strategic positioning and new product development. Driven by a deep understanding of human behavior, she takes pride in developing strategic and creative solutions for the future of businesses and brands.

Diane Sciardi

VP, Strategist

Diane Sciardi is a VP Strategist at HumanBranding who partners with brands across a variety of industries to unearth deeply humanistic and actionable insights. Diane has over two decades of brand building, research, and integrated communications experience, working on a multitude of global ethnographic projects in a variety of sectors. With expertise honed from her career that began in advertising and transitioned to market research, Diane has a keen appreciation that all successful, enduring brands are founded on a relevantly differentiated target insight. She is known for her ability to lead and challenge client teams to achieve successful outcomes.

Elena Chouw

VP, Strategist

Elena Chouw is a VP, Strategist at HumanBranding. She has built, shaped, and transformed global brands in OTC, prescription medications and medical devices from the world’s top pharmaceutical manufacturers. Elena fundamentally believes that the foundational tenet to creating a compelling value to the customer comes from deeply understanding the customer’s needs, be it the consumer, patient, health care practitioner or payor, and uncovering the deeper layers of their hidden wants. She brings a catalytic mindset and big picture thinking to her solution orientation. Elena is recognized for her leadership, her ability to inspire and deliver results in unchartered territories

Alison Opie

VP, Strategist

Alison brings a wealth of strategic leadership experience spanning many different business categories, including CPG, Pharma, Finance and Banking, and Retail, among others. 

Experienced in many therapeutic areas, across different stakeholder groups, in both US and Global markets, she has a specific passion for healthcare research, which she has made her primary focus, since leaving her lengthy career in marketing and adverting.

Alison has an uncanny ability to distill complex learning into actionable insights and recommendations that drive client businesses forward.

Bogdan Dragut

VP, Strategist

Bogdan brings nearly two decades of pharmaceutical and healthcare research experience. From working as a VP for a large global market research firm to leading the Canadian primary market research practice at a Top 20 pharmaceutical company, Bogdan’s experience on both the client and research sides allows him to address client needs in a highly nuanced and strategic way. He has extensive expertise in successfully executing countless fully integrated Qual and Quant projects, as well as bringing significant research innovation to his pharmaceutical clients.