President and founder Johanna Faigelman is an experienced marketer with graduate and undergraduate degrees in Cultural Anthropology. This unique combination of marketing and Anthropological expertise enables Johanna to provide strategic Marketing direction in a way that elevates beyond conventional approaches. Johanna's innate understanding of what drives behaviour at a deeper human level allows her to unearth new and previously untapped insights, which she then translates into highly impactful and actionable business and brand strategies.
An internationally recognized speaker at industry conferences and media events, Johanna has published several articles on a broad range of issues facing consumers today. She is regularly called upon to provide strategic and brand direction on senior level marketing assignments for clients around the world. Prior to founding Human Branding Inc. Johanna was Vice President, Director, Strategic Intelligence and Planning at an international advertising agency, and prior to that, the founding Director of Anthropology at a strategic consulting firm.